Blog.
The Marketing Podcast
Anthony Bourbon was Estelle Balot's guest for the Marketing Podcast.
Together they talked about:
- The coexistence of functionality and product purpose
- The brand mission, deliberately placed at an almost unattainable level
- How to identify your brand values
- Position your promise between mission and values
- Return to your why to overcome obstacles
- And how to stay connected to reality
To learn more, just listen.
